The Conventional Wisdom of Social Marketing
August 31, 2010
I overheard this partial exchange while running alongside two complete strangers in a community road race yesterday:
Woman 1: “I want to set up my blog around the topic of psoriasis. That’s a lot of people. Then I can link from there over to my products…”
Woman 2: “Sounds great!”
The basic formula for social marketing is no secret anymore.
Everyday business-people and the individual entrepreneur are “getting it”, when it comes to connecting with customers in social channels. This person – and I have no idea what she was selling – understands her audience’s Conversation Zone, and was seeking to go there and meet her market in that very broad, conversationally-interesting space.
I’ve posted previously about the Conversation Zone, and gave some examples about how some businesses have found theirs. Do you know of a business that’s finding a great conversation zone for its customers?